NTU-FTA Series -
Artificial Intelligence & Machine Learning
(Empasis on Digital Marketing)
Artificial intelligence holds the potential to transform how brands create and manage Digital Marketing nowadays. This growth is dictated by the crucial role of AI in modern Digital Marketing Infrastructure. People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation to offer product recommendations
Artificial Intelligence can create disruption to many traditional businesses and industry sectors. Machine Learning is able to further enhance the capability of the bots by learning the preferences and behaviours of the customers that they are serving.
In this workshop, participants will learn the basics of Artificial Intelligence (AI) and Machine Learning (ML), with additional learning outcome that focus on how AI may be applied in today's digital marketing space. This growth is dictated by the crucial role of AI in modern Digital Marketing Infrastructure.
People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation; Google's AI predicts the places we go and suggest the phrases to search; Facebook's AI recognize objects on images we post and infer our interests from the pages we visit; and our favourite services, like Amazon and Netflix, use AI to offer product recommendations
Understand common terminologies used in Artificial Intelligence and Machine Learning.
Learn the current and future applications of AI and ML.
Learn how AI, ML and chatbots can work together.
- Applications of chatbots & learn how to make their first chatbots.
- Focus use case will be AI in Marketing:
- Plan and run more efficient digital marketing campaigns using AI- technology on Facebook, Instagram, and Google
- Use publicly available AI tools and approaches to drive more efficient Digital Marketing campaigns.
- Find and Engage Relevant Social Media Influencers for efficient AI- Driven Influencer Marketing.
• The role of AI and DM today
• Learn how AI and DM can work together.
• Application of AI into DM today
Who Should Attend
SMEs and Business Leaders