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"Lead Your Industry"
with Deeper Knowledge on AI with Digital Marketing

NTU-FTA Series -
AI with Digital Marketing

Artificial intelligence holds the potential to transform how brands create and manage Digital Marketing nowadays. This growth is dictated by the crucial role of AI in modern Digital Marketing Infrastructure. People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation to offer product recommendations

Centre for
Professional and
Continuing Education

"Lead Your Industry"
with Deeper Knowledge on
AI with Digital Marketing

Introduction

Artificial intelligence holds the potential to transform how brands create and manage Digital Marketing nowadays.
 
This growth is dictated by the crucial role of AI in modern Digital Marketing Infrastructure.
 
People use AI every day, no matter where they work or what they do: our smartphones have dozens of native capabilities powered by AI, such as voice assistants and real-time navigation; Google's AI predicts the places we go and suggest the phrases to search; Facebook's AI recognize objects on images we post and infer our interests from the pages we visit; and our favourite services, like Amazon and Netflix, use AI to offer product recommendations

Objectives

  • Plan and run more efficient digital marketing campaigns using AI- technology on Facebook, Instagram, and Google.

  • Use publicly available AI tools and approaches to drive more efficient Digital Marketing campaigns.

  • Find and Engage Relevant Social Media Influencers for efficient AI- Driven Influencer Marketing.

  • Apply the principles behind Google and Facebook Advertisement Engines, their Pricing, and Campaign Metrics.

  • Apply the principles of psychographic marketing and AI into Digital Marketing campaigns with no guesswork involved.

Outline

• The role of AI and DM today
Learn how AI and DM can work together.
• Application of AI into DM today

Who Should Attend

  • SMEs and Business Leaders
  • Financial Sectors
  • Investors 
  • Technology 

Trainers

Dr Lillian Koh

Having served 17 years in Ministry of Education, Singapore and another 17 years in Nanyang Technological University (NTU), Dr Koh is now spearheading the new Fintech Academy in Singapore, working closely with the institutions and agencies driving fintech in Singapore and beyond.

She champions financial and fintech literacy movements in Singapore and is involved in spearheading such awareness and talent development programmes given her experience in leading 12 postgraduate course modules, including supervision work at Practicum.

She was also Principal Investigator for research and innovation grants.

Fees & Funding

Price-Table.png
* Individuals may use SkillsFuture Credit
* No Absentee Payroll

"Lead Your Industry"
with Deeper Knowledge on
AI with Digital Marketing

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